H&M continues its collaboration course and, two months after a joint collection with Moschino, launches another one with the Stockholm brand Eytys, known for its catchy sneakers and boots on bulky platforms. The peculiarity of the collaboration is that it is completely gender. Clothing, shoes and accessories from it are not even formally divided into male and female. Life around chose ten main positions from the collaboration, which can be taken without looking.
A joint collection of two Swedish brands will go on sale in a week, January 24th. You can buy things from it in the flagship H&M on Tverskaya, in stores in the Metropolis shopping center, Columbus shopping center and Aviapark shopping center. In St. Petersburg - in stores in the shopping center "Nevsky Center" and shopping and entertainment center "Europolis".
4 999 rubles
Even for those who sacredly remain faithful to black, sometimes it will not hurt to add variety to their wardrobe. How to do this without violating devotion to your favorite color? True, try things out of alternative materials. For example, from catchy vinyl.
2 999 rubles
This season you can’t do without an animal pattern, so one of the key elements of the H&M and Eytys collaboration is a print imitating a python. Particularly successful, he looks in gray on a classic shirt. You can combine with almost everything.
1 499 rubles
A standard white T-shirt, which in our wardrobe is always a few pieces. One of those things that will never be superfluous. Well, the ironic inscription "Utopia Airlines" also has weight.
3 499 rubles
Exemplary relaxed jeans are ideal for those who are tired of tight-fitting and skinny models. Made of dark denim, the model is complemented by contrasting white stitching.
3 499 rubles
For those who prefer a more formal style, in the collaboration there are moderately strict trousers with arrows in classic beige color. A universal option for everyday wear in the office, and for weekend walks.
9 999 rubles
One of the main positions of the collaboration is high boots with thick soles, which is considered the hallmark of Eytys. Firstly, you can start wearing them now, without waiting for spring. Secondly, in Eytys solo collections, similar shoes tend to cost twice as much.
8 999 rubles
Another variety of shoes on the stock sole of the Stockholm brand, only in the low model it is made in white. Plus or minus, everyone decides for himself.
6 999 rubles
Eytys always had their own vision for ugly sneakers. Here it manifested itself in the form of a monochrome pair with a multi-layered corrugated sole and a panel top design. Perhaps the most durable and versatile option in the case of an unstable trend for massive sneakers.
3 499 rubles
Another signature silhouette of the Stockholm brand. In collaboration with H&M, high-platform sneakers are presented in different colors and materials. Our favorite is with a top imitating python skin. Again, in regular Eytys collections, these sneakers are several times more expensive.
2 499 rubles
An investment in the foreseeable future is for those who are preparing for the summer season ahead of time. Socks suitable for slippers (for example, from the same collaboration) can also be bought in advance.