On Irina (36 years old): Stella McCartney jeans, No. 21 shoes, Celine shirt, Maison Scotch bomber jacket, M2Malletier bag, Burberry glasses, Casio style watches and shops. In Moscow, I always bought thirty percent of my things. In Moscow, I dress in the Podium Concept Store and Aizel, and I go to Leform for Dries Van Noten.
Musician ANTON LYMAREV (27 years old), whom we photographed near house number 8 on Ostozhenka AT ANTON: New Era baseball cap, Supreme Park Casio watch, Yves Saint Laurent shirt, Pro 5 shirt, Supreme sweatpants, Puma XR Runner sneakers Style and shops I not very inventive and prefer to dress in basic things - the simplest models of jeans, fleece sweatshirts, plain t-shirts, shirts, hoodies and sweaters; from the warm top - bombers and parks, but in severe frost - a down jacket.
Vasilina Moroz (24 years old), art director of the "Goldfinch" hairdresser, DJ, designer of the jewelry brand. We photographed it near Morozov’s mansion on Vozdvizhenka na Vasilina: Opening Ceremony x Adidas sneakers, Topshop jeans, Sputnik bag 1985, Sputnik 1985 sweater, Sasha Glybina fur coat, Topshop glasses, Frost bracelets, Zara ring, Lucky Boy Sunday key rings, cap Sputnik 1985, badge Heart of Moscow Style and shops In Moscow, I buy almost nothing, I order everything or bring it from trips.
In Vlad: Indigofera jacket, Edwin jeans, Criminal Damage sweatshirt, WeSC Runar shoes, WeSC hat and belt About stores I buy clothes in Code 7, Mint Store, Department. The Fligel Store has recently opened in the “Outbuilding” space, where you can also find interesting offers. Not enough, it seems to me, more budget brands.
ON WIFE (26 years old): vintage jacket, Black Milk leggings, Urban Outfitters scarf, Shoe Embassy boots, glasses and a brooch from the flea market, bag - vintage Style and shops I rarely go to Moscow stores. Anyway, I recently stopped going to the "physical" stores: I am very confused by the crowds.
Anna Gavrilova, 38, creative director of boucher and confectionery "Boucher" On Ane: Ianis Chamalidy coat, Massimo Dutti shirt, Mexx sweater, Reserved trousers, Olbrish Lagarandam bag, handmade shoes, Swatch watch, ring from the French company Alt & Go, brooch Anna Gavrilova for Jenavi About the shops So it turns out that most of the time I buy clothes in Europe, in some small unknown shops.
Interior Designer Halchitskaya Anastasia (27) ON ANastasia: Spitfire glasses, Casio watches, COS skirt and bag, A.F. boots. Vandevorst, Jil Sander coat, Band of Outsiders sweater About the stores I don’t feel the lack of any brands in St. Petersburg, we have a lot of good stores. As an example, I often go to Day & Night and Look.
ON ANDREW: All Saints coats, COS trousers, no name cardigan, Weekday shirt, H&M suspenders, Adolfo Carli boots Style and shops In Moscow I usually don’t buy things: every two or three months I visit Europe, it’s easier for me to- then find it. It seems to me that in Moscow the same clothes are more expensive. And the atmosphere in the shops is different.
ON THE MICE (20 years): a cape, shoes and top Zara, H&M jeans, Topman glasses, a Pull & Bear backpack Style and shops I dress in the mass market because the things of local designers or foreign brands are designed for a solvent audience that does not wear XS and weighs more than 55 kilograms. I'm trying to pick myself something less replicated, but there is always a reason to leave an expensive branded item on a shelf.
On Dasha (33 years old): custom-made coat, Benetton sweater, COS skirt, Acne belt, Elisanero boots, vintage jewelry, old friend's backpack. Style and shops. I often order something from a tailor. I like very simple things and it’s the hardest thing to find. For example, I need some sheet with a hole for my head - I can’t find it or find it in the same Leform for 30 thousand, I have to order it.
ON KIRILLA (27 years old): H&M hat, H&M sweater, Koton trousers, Zara duffle coat, Bershka boots, River Island backpack. Style and shops. I am a supporter of seasonal consumption: I bought - vilified the season - threw it away. Therefore, I like the mass market. Since I work in the field of fashion PR and understand what is happening in retail, I see no reason to spend a lot of money on clothes.
AT A SHUR (25 YEARS): ZDDZ sweatshirt for Oh, my, J.Brown trench coat, Jacques Lemans watch, unknown mark boots, and Woodsun glasses About things My wardrobe is a consequence of my laziness. I often order things on the Oh, my website and they bring me clothes home. And the only store where I run when something important happens and I need to look very good in the next hour is Lyyk.
In Alina (31 years old): Osome2some coat, COS dress, Outsider sneakers, Muji backpack, Mineral Weather brooch, Alice from Wonderland ring About stores Dressing in the morning, I always take into account that if I go somewhere in the evening, I don’t have time to change. I respect local brand names and support them. If you like a thing in H&M, do not hesitate to buy it.
IN NATAL (42 years old): Manolo Blahnik shoes, no name pants, Diane Von Furstenberg jacket, a blouse brought from Italy, jewelry made to order, a cover from the Dozhd channel online store, Ray Ban Style glasses and shops. In Moscow, everything well - both with shops and with service. Our service has long been better than in Europe.
At Artyom (27 years old): Officine Creative boots, Hannes Roethe r coats, unnamed gloves, American Apparel shirt, Trends Brands trousers, Muji sweater, Gap socks, glasses from Greece. About things. In big stores and malls I feel bad: I feel dizzy, and, unfortunately, in the most literal sense.
On Alexander (28 years old): Timberland boots, Carhartt jacket, Stussy t-shirt, Uniqlo jeans, IKEA bag, Ray Ban glasses, Nokia phone, Kangol cap. Style and shops The bulk of my things were bought in Moscow. The way things are with the shops are fine with me. I love practical clothes, and chain stores are quite suitable for me.
At the Marina (26 years old): Bellfield bomber jacket, Your Eyes Lie shirt, Gills Clothes skirt, Superga sneakers, Nike backpack, Gills Clothes mittens, Sasha & Pasha ring About things. It’s not a problem for me to order things online, perhaps because the idea of the thing, which I like is more important to me than how it will sit on me in reality.
Sasha Berkovsky, 30 years old. Syndicate cap, WoodWood shirt, Edwin shorts, second sweatshirt, Saucony sneakers. About things My wife Olga mostly buys me clothes. Sometimes - gives my friend Kirill Ivanov. I find myself in stores by accident or when I have nothing to do while traveling. I wear very simple things that I’m not sorry to ruin, and I try not to get attached to them.
ON Natalia (30 years old): Stella Maccartney jacket, Numph trousers, Nike sneakers, Urban Outfitters t-shirt, Casio watches, Stussy bracelet About stores Things have become much better with shops in the city, although I still prefer to go shopping on vacation - and time more, and the mood is different, and the choice is still much wider.
On Masha (27 years old): Oh, my dress, Zara Studio trench coat, Nike sneakers, Uterque bag, Ray Ban glasses, Tous watches, Tiffany jewelry, Pandora bracelet, Marc Jacobs keychain, Tous earring. About things. I am conscious and not shopping I spend money on things that you can not spend. All my things are either brought to me by my young man, or I buy on trips about once every six months, or I take it from a friend.
In Yuri (25 years old): ONA bag, Vans sneakers, unknown brand trousers, Quiksilver jacket, unknown brand ring, Quiksilver t-shirt, unknown brand glasses. Style and shops I can’t say that I don’t like to go shopping. I like it, I rest there. In terms of shopping, I love New York most of all.